William Paddock is the founder and managing director of WAP Sustainability Consulting, a leading provider of sustainability services that include carbon accounting, lifecycle assessments, certification support, product transparency programs, supply chain sustainability and managed sustainability services. William is a graduate of the University of Alabama with a B.S. in Environmental Science and received his MBA from The Institute for Sustainable Practice at Lipscomb University. He is an adjunct professor of Advanced Sustainable Enterprise at the Institute for Sustainable Practice. He is a certified professional in GHG Management by the Greenhouse Gas Management Institute and EcoCanada (EP(ghg)) and trained by Global Reporting Initiative in its reporting protocol.